About Sensemaking

Sensemaking is an independent newsletter written by Wendy Lynch, PhD — an Analytic Translator with 40 years of experience helping organizations make sense of complex data. It is for people who are tired of being told to be either excited or worried about the latest AI or analytic news, and who would rather think clearly about it instead.

Most writing about AI right now lives in one of two camps: hype or doom. Sensemaking is for the rest of us — the practitioners, executives, analysts, and curious professionals who can see the value AI is creating and the damage it's doing, and who would rather hold both observations at once than pick a tribe.

What you'll get

Every issue translates something dense, hyped, or confusing into something you can actually use. Sometimes that means looking at what the data really says underneath a headline. Sometimes it means a short essay on what I've seen in 40 years of consulting that keeps repeating in the AI era. Sometimes it means an interview, a piece of original research, or a question I don't yet have an answer to.

What I will always do: write in plain language, admit what I don't know, and treat you as someone capable of holding complexity. What I won't do: tell you what to think, predict the future with false confidence, or pretend the right answer is obvious (if there even is a "right" answer).

What's coming first

The launch series is What the S&P 1500 say about AI — a multi-part analysis of how 1,500 of America's largest publicly traded companies have actually evolved their public position on AI from 2022 to 2025. Not what the press releases say. What the filings say. The patterns are sharper, stranger, and more useful than the headlines have led us to believe.

Subscribers receive the full series as it publishes.

Who's writing this

I'm Wendy Lynch — founder of Lynch Consulting, author of two books on workforce analytics and decision-making, and the person behind the "Analytic Translator" framing some of you may know from LinkedIn or A Matter of Translation.

I've spent 40 years helping organizations — Fortune 100 companies, healthcare systems, insurers, startups — convert complex data into business decisions. I've watched extraordinary analyses get filed and forgotten, and modest findings reshape how an entire team operates. The thing that explains the difference, every time, is communication.

Sensemaking is what I've been writing my way toward for a long time.

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